In the wonderful world of corporate gifts there is never a negative time to award a gift. Whether it’s in order to enforce your brand or increase your reputation, corporate gifts play a significant role in sending out the right message and are an important marketing tool.
This is especially true from Christmas. Christmas is of course the primary gift giving occasion of the 12 months and in the corporate world that means presents for staff and customers, yet where do you start when it comes to choosing the right Christmas corporate gifts? Should they be used as a marketing tool or simply as an incentive? And who should receive a Christmas corporate gift?
This guide will aim to answer all of your questions.
Who To Buy Gifts For?
One of the biggest questions faced by companies every Christmas is usually who to buy gifts for, as well as the first in line for Christmas corporate gifts should be regular customers and staff.
Giving Christmas corporate presents to regular customers is a vital way of showing your gratitude for business and is an essential way of developing and maintaining a strong working romantic relationship. It is an important way of showing a client that their business is appreciated and can encourage them to stay with a particular company rather than take their business elsewhere.
It is also important from a marketing viewpoint. Branded corporate gifts can provide you with an opportunity of getting your logo seen from your customer on a regular basis, providing a strong tip of your presence. Desk items plus calendars are particularly effective at this particular as it provides your brand along with greater visibility, being placed in a prominent position and providing a long term reminder of your brand.
It isn’t just existing customers who should be receiving these types of gifts. Occasional customers and strong prospects should also be targeted in this way as Christmas gifts provide a strong opportunity to get your brand seen in an unique way. The positive feeling of receiving a gift is the same whether you are at work or at home, so it provides a quite effective way of starting a business relationship.
Items are slightly different when looking for staff as the motives for buying presents change. Rather than having marketing and marketing motives, Christmas gifts for staff ought to be to thank and reward them for efforts during the year. How you go about this is entirely up to you. Christmas corporate gifts could be distributed on an incentive basis so that they are given more as honours to the highest achievers across the departments. They can also be given to people attached with various projects to reward the achievements of a particular team. And of course they can be given to all employees to celebrate the particular festive season.
The approach you take will depend on your budget and the size of the company, but there is no questioning the positive effect on morale and motivation that rewarding staff can have. Compensated staff will always be more motivated to achieve success for the company, so efforts should be taken to include the majority of staff in a Christmas corporate gifts. This way it will prevent any potential ill feeling towards people who have been given gifts.
What Xmas Corporate Gifts To Buy?
Again there is a difference between Christmas corporate presents for staff and Christmas business gifts for customers. When there is a marketing and promotional angle to your gifts, functionality is the key. A practical branded gift that will be widely used will provide you with more opportunities for your brand to be seen and observed. Anything that will sit on a table or be used frequently at work may fulfil this purpose and when it is displaying your brand it will improve your visibility to the people that matter. Table items such as calendars, pens plus desk toys are all effective within this role.
When shopping for employees there is certainly much more freedom with regards to what is suitable. It can be something that is relevant to the corporation or to the recipient and as there is no promotional motive there is no necessity for it to be something practical. A gift using a high perceived value that is properly presented will make an effective gift to enhance morale and motivation, and by using corporate gifts over a bottle of wine or even vouchers will show that thought has gone into the gift. As with almost all gifts, it is the thought that counts.
Whenever To Start Shopping?
Every year Christmas seems to start earlier and earlier, when is a good time to start your corporate Christmas shopping? If you are the type of person that leaves their Christmas shopping until Christmas Eve then it might be worth improving your forward planning!
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There is a lot more pressure to get it right whenever buying corporate Christmas gifts so an early start is advisable. Corporate Presents Companies will start their Christmas season from October so there will be lots of options open for the early bird. There will also be plenty of offers around to entice the early shoppers so you might well save money by planning ahead. The busiest time for Christmas corporate gifts is in November so if you understand what you want then it makes sense to buy earlier to make sure stock doesn’t run out. If you leave it until December it will certainly be a test of nerve, but short lead times are available for those who leave it to the last minute.
Regardless of the economy recovering slowly, times continue to be hard for many businesses. So can you justify shopping for Christmas corporate gifts this season? With the potential benefits to your working relationship with customers and the enhancements to staff morale that can occur as a result of using Christmas corporate gifts, the benefits will certainly justify the expense.