Search engine optimization is not an exact science. It is not easy to get organizations to specialize in SEO. Given the core competencies an enterprise has to focus upon, it will get difficult to invest a significant amount of time and effort to understand the intricacies of Google algorithms, which keep changing and scaling up in precision related to content and quality.
Even though it is very true that experts and consultants can be hired to help with SEO, it is equally important for businesses to understand the art and science of SEO. SEO is an unique practice and just like any other branch of technology, it involves facts that are systematically organized and involves experimentation. The experts dealing with SEO continuously experiment with varied concepts and systematic knowledge for better search listings.
It is irrational in order to assume that every website and SEARCH ENGINE OPTIMIZATION project will follow the same strategy. Google does not provide unique guidelines for every website category. Every website is exclusive and so is every SEO task.
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It involves a certain degree of experimentation regarding evaluation and testing to understand what works best for a project.
SEO is not a precise science. It not only involves medical competencies and systematic processing info, but also creative guidance too. These creative thoughts blend with technological skills to improve experiments. The innovative aspect of SEO involves the artistic strategy to chart new ways in which backlink, content generation, social media, and the design element can improve and become a lot more targeted towards a common purpose.
Creativity in SEO also incorporates improving and adding freshness to the web design for enhancing factors associated with usability and accessibility, while maintaining persistence, related to brand image and brand name personality. The basic focus of innovative SEO is to constantly improve the visual and intuitive elements that maintain the marketing communication constant. Even SEO masters face challenges. They are to generate new/improved keywords and test the different techniques of content generation. They have to do this while producing informative, top quality, yet website-focused content.
The innovative aspect devises new ways. The particular scientific tools experiment with algorithms to get desired listings and enhanced audience engagement. (1)
Trying and tests various creative strategies defines the scientific nature of an SEO activity. Deciding if the keyword rich content material should be a video, an infographic, press release, blog post, or an article requires innovative thinking.
The Perfect Blend
The double nature of SEO can be well understood by SEO experts who are familiar with the techniques used to analyze websites. Choosing the perfect keyword is really as important as optimizing the website on that keyword. Businesses who try to manage the dual aspect individually may take longer than the expected period. Properly analyzing the website and falsifying effective strategies to get to the top listing in Google can be done by professional specialists in a better way.
SEO will be taking new leaps everyday along with various elements that contribute to SEO. A strategy needs to be developed that involves various scientific disciplines along with artistic endeavors for maximum benefit. Such a dual nature of strategy can be developed by professional experts. SEO experts work in cohesion with the content and internet marketing team. They provide the user focused content. This is closely integrated with SEO action; advertising, social media marketing, design and development. This makes sure that the entire potential of SEO can be harnessed. (2)
An SEO expert who believes that SEO will be both an art and science must be hired by any business. SEARCH ENGINE OPTIMIZATION is a science because it functions based on mathematical laws, which are statistically confirmed, reliable, and predictive of user behavior. SEO is an art because the very mathematical models do not create and design business objectives. Artwork narrates convincing stories and produces aesthetic design and quality content to the target audience. The models never explain the user’s intention or even motivation for buying the product or service displayed on the website. (3)
(2)Hein, Rich. “Why Your Company Should Hire a fervent SEO Specialist. ” 16 Aug 2012. CIO website. 26 03 2015
(1)Jackson, Mark. “SEO is Both Science and Art. ” 05 December 2011. Search Engine View. 26 March 2015
(3)Petersen, Take advantage of. “11 reasons SEO is a science; 14 reasons it’s an art. ” 27 January 2014. Biznology Internet site. 26 March 2015
Comnez strongly believes in the dual character of SEO. The website states “SEO is not really an exact science”. For more information visit the site for a pre SEO analysis survey, keyword analysis report, on-page optimisation report, or off page optimization/link submission report.