Because fashion launches itself headfirst directly into 2007, emerging musical trends : most notably indie rock and brand new rave – seem to have inspired the t-shirt design industry in lots of ways. Tops and T-shirts for men found on the fashion highway are so bright, colourful and splashed across with designs that it’s hard to believe that, at one time, the particular t-shirt was only available in one colour – white.
The t-shirt includes a long history that dates back towards the nineteenth century. Primarily developed like a type of underwear, the t-shirt had been popularised in European society round the turn of the century. The t-shirt then spread into the United States during World War One, when United states soldiers caught sight of the smooth undershirts – then made of Egyptian cotton – while the US military sweated in wool uniforms.
By World War Two, the t-shirt acquired become standard issue in both the US army and the Navy; and although the t-shirt was still formally released as underwear, soldiers stationed within hot climates would often put it on without any clothes on top – hence giving birth to the modern notion of the t-shirt. As the public were exposed to photographs of men wearing their t-shirts, the fashion soon spread into American life.
In the post-World War 2 era, t-shirts were popularised by global movie stars such as John David, Marlon Brando and James Dean – and since this time, t-shirt fashion trends have undergone constant cycles. In the 1960s, Ringer T-Shirts had been popular, as were tie-dying and screen-printing on basic t-shirts. Within the 1970s, the black concert t-shirt became a staple with stone music fans across the world, as people began wearing t-shirts emblazoned with their favourite band’s logo or sign for all to see.
While the t-shirt craze continued well into the 1980s plus 1990s, these decades also noticed the advent of slogan t-shirts. T-shirt slogans like “I’m with stupid” or “Frankie says Relax” — a popular homage to the 1980s music group, Frankie Goes to Hollywood – grew to become a common fashion feature.
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But as these slogans became increasingly ubiquitous, really no surprise that the early years of the new millennium saw the phenomenon of “personal branding” on t-shirts turn into a mainstay of t-shirt fashion.