How to Promote Your Products on Instagram

Instagram has transformed tremendously from getting just a simple photo sharing web site to an effective online sales moderate. Not many people are aware that engagement in the platform is greater than the very best social media sites. Engagement on Instagram is 15 times more than upon Facebook, Twitter and Google+.

Oddly enough, 13 percent of internet users are using Instagram while more than half of the best 100 brands have also established their particular presence on the site. Small business owners should also make the most of this platform to promote their products.

Here are some of the best ways to do it.

Use Appropriate Hashtags

Hashtags let people find your products on Instagram. Make sure then to use the right hashtags every time a person post an update to reach a lot more people who might be interested in the items you’re selling.

Apart using hashtags within your business name and products, it would be a good idea to include those that are frequently searched for and used on the platform. You may also want to use free online tools like Iconosquare and Websta to find popular hashtags based on your preferred keywords.

Use Filters Often

It’s okay to post regular photos on Instagram but know that by using the site’s filters, you can attract more attention to your images. A study published by TrackMaven showed that photos using the Mayfair filter, simply no filter and the Inkwell filter gained more likes and comments on the website.

If you’re new to using the filters, you can experiment with different types first then discover which is popular among your target audience by utilizing an Instagram management tool.

Publish at the Best Times

When publishing on Instagram, you need to do it during the times when your target market are using the platform. You can use a tool to help you with this. IconoSquare functions an optimization report that discovers the best times for you to post a good update based on your previous connection with your community.
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Once you determine those best times, make it a point to post your own updates during those period in order to attract more views, likes plus comments.

Connect with Other Followers

As you have your own set of followers, it won’t hurt if you also interact with the particular followers of your competitors. By doing so, you might have an opportunity to increase your own followers and leads.

Again, there’s a tool that will help you do this. The JustUnfollow device can search for your competitors on Instagram through their names and it will provide provide you with their list of followers. You are able to them follow them and build relationships them such as by commenting on the photos.

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