Instagram has transformed tremendously from becoming just a simple photo sharing site to an effective online sales moderate. Not many people are aware that wedding in the platform is greater than the very best social media sites. Engagement on Instagram is 15 times more than upon Facebook, Twitter and Google+.
Oddly enough, 13 percent of internet users are using Instagram while more than half of the best 100 brands have also established their presence on the site. Small business owners should also make the most of this platform to promote their products.
Here are some of the best ways to do it.
Use Appropriate Hashtags
Hashtags let people find you and your products on Instagram. Make sure after that to use the right hashtags every time a person post an update to reach a lot more people who might be interested in the items most likely selling.
Apart using hashtags in your business name and products, it will be a good idea to include those that are frequently looked for and used on the platform. You may also wish to use free online tools such as Iconosquare and Websta to find popular hashtags based on your preferred keywords.
Make use of Filters Often
It’s okay to post regular photos on Instagram but know that by using the site’s filters, you can attract more attention to your images. A study published by TrackMaven showed that photos using the Mayfair filter, simply no filter and the Inkwell filter gained more likes and comments on the website.
If you’re new to using the filters, you can experiment with different types first then discover which is popular among your target audience by using an Instagram management tool.
Post at the Best Times
When posting on Instagram, you need to do it when when your target market are using the platform. You may use a tool to help you with this. IconoSquare functions an optimization report that finds out the best times for you to post an update based on your previous connection with your community.
Once you determine these best times, make it a point to post your own updates during those period to attract more views, likes and comments.
Connect with Other Followers
While you have your own set of followers, it won’t hurt if you also interact with the followers of your competitors. By doing so, you might have an opportunity to increase your own followers plus leads.
Again, there’s a tool that can help you do this.
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The JustUnfollow tool can search for your competitors on Instagram through their names and it will give provide you with their list of followers. You are able to them follow them and engage with them such as by commenting on the photos.